The Internet's first marketing strategy was to use websites and optimize them through Search Engine Optimization (SEO). SEO is still a valuable strategy. However, Web 2.0 strategies such as social media marketing have brought SEO up to date. 

Social media marketing refers to companies using Web 2.0 platforms such as blogs, Foursquare, Twitter, and Facebook. You can check online for more results related to the Known social media marketing agency.

Web 2.0 platforms offer a more effective alternative to traditional advertising methods and traditional website marketing. It involves "two-way communication", where users can generate content and businesses are encouraged to communicate with customers.

People aren't interested in buying from anonymous, faceless businesses. Consumers are paying more attention to the "man behind the curtain" than they are to your product or services. 

According to a recent study, 80% of US Internet-using moms were influenced when they made a purchase decision by word-of-mouth from their friends and families. Social media marketing is unlike any other media platform that allows small businesses to reap the benefits of consumer word-of-mouth advertising.

Advertisers have a greater sense of accountability because they can easily monitor the response, exposure, and efficiency of internet marketing through web analytics. Online marketing agencies can help companies save money by reducing the need for sales staff. Internet marketing is much more affordable than traditional media.