Affiliate programs are a great way to generate traffic for the products you have. Having an affiliate promoting your product is like having a group of salespeople on the road for you. This can be a very effective way for you to generate more sales.
However, there are considerations that must be made if you are going to operate your own affiliate program. One of them is who will manage your program? If you like what type of affiliate marketing software would you use?
This is something that every affiliate manager struggles with when they decide to start their own affiliate program. There are many considerations that must be made including how you will recruit your affiliates, how you will pay them, and how you will track their statistics.
If you feel you will have a very large affiliate program, you might want to consider outsourcing these functions instead of handling yourself. Outsourcing your affiliate tracking platform frees you to do the things you like most that might market and create products.
If you think you will have a smaller number of affiliates than outsourcing it might be money that you don't need to spend. You might be able to handle this with affiliate software designed to track registration, payment, and traffic statistics.
If you are going to use affiliate marketing software, you need to determine the type of affiliate program you offer. There are currently pay-per-sale programs, pay-per-lead programs, and pay-per-click affiliate programs. Another consideration is whether you will offer a two-tier affiliate program that will create the need to track second tier sales.
When an affiliate registers for your program, you must decide whether you approve it manually or automatically. Initially, you might want to approve everyone before letting them join your program. This helps you control the quality of affiliates that you let into your program.