For most companies, a website is not only a significant investment of time and money. So when building a website, it is important to ensure not only that your website can serve people feel good, but it can also be found. A website can not capture the powerful search engine rankings as a billboard in the middle of the desert … pretty, but no one will see it. In more simple terms, it is almost useless. Since our team has been in the SEO industry for 18 years (since 1998), they have seen hundreds of websites that are designed in a way that makes it very difficult to catch the search engine rankings significantly. Here is a guide to help businesses to understand SEO a little better and to help avoid the many pitfalls of website design that will doom your website.

Web Site Content:

The big problem with most sites ranging content. However, there are many things that can go wrong with the design of the website in addition to the content or the words used in the content. We will cover both the basics and the topic of the site’s content more advanced.

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This content is important because it is the main way that Google can evaluate what your website is about. Google is a great reader and the read and understand the contents of any website. If your content is less, the chance for a website to gain strong rankings diminish. Google also wants to give a great site for Google users and Google sees little value-perceived in a website that offers little content. How a website with little content can provide value to the visitor?

Thin content can not teach, inform, explain, answer, etc. So from the beginning, you should plan to have enough content on every web page that you intend to have the search engine rankings capture. It is good for your users, and it is good for Google. The current website design trends have moved towards the site is very visual with anemia content … do not do it. As a web designer, it is your responsibility to coach your clients to help them understand why content is important and to ensure that the design of the website has enough content. In iCommotion, we often test the basic SEO factors including the volume of content and keyword density. Our study shows that the volume of content plays a factor in ranking, as well as keyword density. There are many SEO myths out there who claim that targeting keywords and keyword density non-influential to SEO, however, this assumption is very wrong. Implementation of target keywords in website design is an instrument for web design SEO-Friendly.