What exactly is an incentive marketing company? Business Dictionary describes incentive marketing as the use of non-monetary motivators to encourage the sale of products or services. To me, the term icky seems more like something an artificially intelligent robot pretending to be a motivator would say while waving a sheet of paper labeled with a number of discount vouchers to customers in line at the grocery store. When I was in high school, I loved when the teacher would give us homework assignments that we had to complete within a certain amount of time.
If we didn't do our assignments on time, we got a small award or prize. Sometimes these prizes were food or maybe some other thing we felt like buying. We were also rewarded for reaching a goal by getting a gift card to a local store. This was my first exposure to incentive marketing and while it may not sound like much to some people, I'm sure you can think of many examples of incentive marketing campaigns that you've heard of.
Some of you may think of reward commercials or television programs where a character meets their own Motivational Mastermind. These are great examples of incentive marketing because it makes sense. A Motivational Mastermind is a well-known person that provides a network of individuals with tools to help them achieve their own goals. The character on the television is typically an older white male. Male models are deemed more appealing and therefore have a higher probability of being chosen as a target for the rewards in exchange for their efforts.
Another example of an incentive marketing strategy is loyalty programs. Loyalty programs reward a customer for taking out a particular account. They could be given gifts or privileges depending on how much they have taken out. An example might be giving a customer an extra dinner after they have taken out a certain amount of money from a loyalty program. This is another good example of a Motivational Mastermind approach. An individual who is willing to stick with their program will reap the rewards and a person who is not likely to stay with a specific program will not get as much benefit as the loyalty program would.
The third form of incentive marketing can be with incentive marketing awards. Incentive awards are given to specific individuals for specific behaviors. An example might be asking people to sign up for a program if they take five hundred dollars worth of merchandise from a specific store. Other rewards might be recognition of people who have performed exceptionally well at work. Rewards can also be given with an award in the forms of cash, merchandise, or other services.
The Motivational Mastermind approach works very well in incentive programs because they provide a target audience with benefits that align with what they are trying to accomplish. Motivational and recognition programs work especially well because they offer something more than simple monetary rewards. Most incentive marketing programs reward program members for engagement or performance. People who are engaged in a program do whatever it takes in order to achieve their goals and to further the interests of their incentive marketing company.
The Motivation Advantage is a powerful tool for motivating your employees. It is an employee appreciation program that also offers financial rewards. It is a great way for your employees to celebrate their role as part of a larger organization. Employee benefits are an important part of incentive marketing because they encourage loyalty and commitment. Employees are more likely to reach their goals if they feel they are being rewarded in some way for their efforts. This type of marketing strategy is a powerful tool for increasing overall employee production and profitability.
The Motivation Advantage is a powerful incentive marketing strategy because it encourages everyone in your organization to do their best for the company. It is a great incentive marketing tool because it rewards people who do the right thing. Everyone wins because your consumers will be happier with your company and you will be more successful on the whole as a whole. Companies who adopt this incentive marketing strategy find themselves more successful, more popular, and ultimately, more successful financially. They are able to offer quality service and to have an environment where people are fully engaged and dedicated.